The jewellery market is witnessing a significant transformation in consumer buying habits, particularly in the Middle East. As new designer brands emerge, understanding the motivations and preferences of consumers has become crucial for retailers and marketers alike.
Key Takeaways
- Personalisation and customisation are paramount in jewellery purchases.
- A shift towards everyday jewellery purchases is evident.
- Women dominate the jewellery market, both in terms of purchases and spending.
- Quality and craftsmanship are critical factors influencing buying decisions.
The Shift In Consumer Behaviour
Recent insights reveal that Middle Eastern consumers are increasingly seeking personalised and customised jewellery pieces. This trend is driven by a desire for unique designs that reflect individual style and high-quality craftsmanship. According to industry experts, the jewellery market has evolved from being occasion-driven to catering to everyday wear, with many consumers now viewing jewellery as an essential part of their attire.
The Rise Of Self-Purchasers
A notable trend is the rise of self-purchasers, particularly among women. Many are now looking for daily wear jewellery or statement pieces that can be worn on multiple occasions. This shift indicates a growing acceptance of jewellery as a form of self-expression rather than solely a gift for special occasions.
Personalisation Is Key
The demand for bespoke commissions and personalised jewellery is on the rise. Consumers are willing to invest in unique pieces that resonate with their personal stories and aesthetics. Retailers are adapting by offering customisation options, allowing customers to create pieces that fit their budgets and preferences.
Design Trends And Preferences
Jewellery design trends are constantly evolving, influenced by cultural factors and consumer preferences. Popular motifs include geometric designs, floral patterns, and bold colours. Gold jewellery, particularly in the form of chains and coins, is making a comeback, while coloured gemstones are increasingly featured in statement pieces.
Quality Over Quantity
Quality remains a decisive factor in jewellery purchases. Consumers are prioritising well-crafted pieces with high-quality finishes, as these contribute to the longevity and durability of the jewellery. The reputation of the brand also plays a significant role in consumer trust and purchasing decisions.
Online Versus Offline Shopping
While online shopping is gaining traction, many consumers still prefer the tactile experience of visiting physical stores. New customers often want to see and try on pieces before making a purchase, while returning customers are more comfortable buying online. Retailers are responding by offering flexible purchasing options, including cash on delivery and participation in pop-up events.
In conclusion, the jewellery market is evolving rapidly, with consumers seeking personalised, high-quality pieces that reflect their individual styles. Retailers must adapt to these changing preferences to remain competitive in this dynamic landscape.
Sources
- Decoding the Mind of the Middle Eastern Jewellery Consumer – Solitaire International jewellery magazine – India’s Best B2B gem and jewellery magazine., Gem and Jewellery Export Promotion Council (GJEPC).
- Study Details Gender Jewelry Buying Habits, IDEX Online.
